jQuery.fn.liScroll = function(settings) {
    settings = jQuery.extend({
        travelocity: 0.07
    },
    settings);
    return this.each(function() {
        var $strip = jQuery(this);
        $strip.addClass("newsticker")
        var stripWidth = 0;
        var $mask = $strip.wrap("<div class='mask'></div>");
        var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");
        var containerWidth = $strip.parent().parent().width();
        //a.k.a. 'mask' width 	
        $strip.find("li").each(function(i) {
            stripWidth += jQuery(this, i).width();
        });
        $strip.width(stripWidth);
        var defTiming = stripWidth / settings.travelocity;
        var totalTravel = stripWidth + containerWidth;
        function scrollnews(spazio, tempo) {
            $strip.animate({
                left: '-=' + spazio
            },
            tempo, "linear",
            function() {
                $strip.css("left", containerWidth);
                scrollnews(totalTravel, defTiming);
            });
        }
        scrollnews(totalTravel, defTiming);
        $strip.hover(
        function() {
            jQuery(this).stop();
        },
        function() {
            var offset = jQuery(this).offset();
            var residualSpace = offset.left + stripWidth;
            var distTraveled = containerWidth - offset.left;
            var timeElapsed = (defTiming * distTraveled) / totalTravel;
            var residualTime = defTiming - timeElapsed;
            scrollnews(residualSpace, residualTime);
        }
        );
    });
};